Based on research conducted by the Direct Marketing Association, email marketing is predicted to return an incredible $43.62 for every dollar spent on it in 2009. To put this in perspective, that’s more than double the average return for other forms of online marketing and more than 6 times the return from print catalogues.
4 Reasons Why Email Marketing Works
- Cost Effectiveness: Setting up your email campaign requires time and planning, but once set up it’s good to go. Your message can then be delivered with a click of the mouse to thousands of recipients at once, with no postage fees and no printing fees.
- Relevancy: A good professional email client will give you the ability to segment your subscribers. You can ensure your message is sent to those individuals and businesses who will be interested in what you have to offer and therefore your response rate will have a higher rate of success.
- Immediate Action: Rather than wait for a subscriber to visit your site to find out your latest and greatest news or offer, you can send that information directly to their online mailbox at the time it counts. The majority of your recipients will see your messsage in the first 24 – 48 hours.
- Measurable: More than any other form of marketing, email markating can provide actionable data on the results it generates. Keep track of who opened your email and when, what topics they were interested in, who forwarded it on to a friend, how many sales were generated and much more. You can’t say that about newspaper ads, TV, direct mail, or radio advertising or any other form of marketing.
Email marketing requires some preparation, of course. Like anything else, the foundation is imperative to success. Once in place though, email marketing will produce great results for your business. Ensure that your subscribers have given you permission to email them; send them relevant information, and looks professional when it arrives into their email account.
